Research
Each note takes the claims people keep repeating, traces them to the earliest public source, and says plainly what could not be verified. No figure here is invented for a better story.
2 notes · evidence-first, no sponsored content
2026-10-23 · 7 min read
Three 2024+ cold-start stories survived the filter. None has a revenue figure that reaches a second source — and the two that look strongest are the ones with the holes.
2026-10-29 · 6 min read
The phrase hides a distribution cost that is not advertising: a content matrix run by hand. Here is what one indexed case actually did, and how to spot it before you copy it.
One case, one check, and the sources behind it. Free weekly.