Public building (build in public)
Shipping progress and numbers in the open until the audience itself becomes the distribution channel.
1 indexed case · Base44 · what made it work →
Index
Launch channels
Where the first users actually came from, grouped into the channels that repeat across indexed cases. Every claim carries an evidence tag — a channel being common does not make the numbers behind it trustworthy.
4 channels · 3 indexed cases · all zero-ad-budget
UGC account matrix
Many small content accounts producing in parallel — "zero marketing spend" often means zero *ad* spend, not zero labour.
1 indexed case · Kuse.ai · what made it work →
Founder-led LinkedIn content
The founder's own feed and inbox as the B2B distribution engine, usually with content produced in bulk.
1 indexed case · Swan AI · what made it work →
Media narrative (earned coverage)
One reportable hook that turns press coverage itself into the distribution engine.
1 indexed case · Base44 · what made it work →
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