Launch channel
Founder-led LinkedIn content
The founder's own feed and inbox as the B2B distribution engine, usually with content produced in bulk.
1 indexed case used this channel first · all zero-ad-budget
What actually made it work
- 1.One personal account carries the reach; the company page is secondary.
- 2.It targets buyers who already live on LinkedIn rather than consumers browsing a feed.
- 3.Content can be produced at volume (increasingly with AI assistance) once the angle is fixed.
▲Watch out for
- —Weak evidence: claims are rarely independently verifiable, so this case carries a "thin" tag.
- —Built for B2B buyers — a poor fit for consumer products.
- —Founder-dependent: the channel does not transfer to a different poster.
Indexed cases on this channel
Free: evidence level, tagline and sources for every case. The full 5 fields and the 30-day playbook are behind the $19/month index or the $49 one-time template pack.
Other launch channels
- Public building (build in public)Shipping progress and numbers in the open until the audience itself becomes the distribution channel.
- UGC account matrixMany small content accounts producing in parallel — "zero marketing spend" often means zero *ad* spend, not zero labour.
- Media narrative (earned coverage)One reportable hook that turns press coverage itself into the distribution engine.
Get the next channel breakdown
One case per week in the free briefing — with its evidence tags, so you know how much of each number to believe before you copy the play.
Want the whole index? See the $19/month index and the $49 template pack.